NECA Business Essentials Program | NECA

NECA Business Essentials Program


Do you need to make changes, but are unsure of where to start?

Would you value practical, hands-on guidance from experts who understand the challenges of running an electrical business in WA?

Owning and running your own business provides opportunities that are exciting, rewarding, challenging and exhausting. It is continual learning that is key to growing a successful business. How can you accelerate the pace of your learning - to then be more alert to the opportunities that will place you ahead of the game?

At NECA, we know hard work and personal sacrifice are not enough to make a business successful. That's why we have collaborated with Engine Room Business Innovation to develop the NECA Business Essentials Program - a 5 month coaching and training program facilitated by the developers of the highly esteemed Curtin Growth Program.

This innovative program integrates 5 half-day, interactive workshops and coaching sessions, online learning and the development of a Business Improvement Plan that combine to accelerate the profitability, performance and sustainability of participating businesses.

NECA Business Essentials Program - commencing Thursday, 25 March

Participants in the NECA Business Essentials Program will:

  • Attend 5 half-day workshops. Enrolling in the program means scheduled time away from day-to-day business problems, to focus on the bigger picture. Participants will return with the knowledge and confidence to implement new initiatives into their business that will drive success.
  • Access material on the online portal both pre and post workshop. By viewing videos and reading articles prior to the workshops, participants can absorb the key learnings on the day more effectively. The flexibility of the portal allows access after the program to review content on an as-needs basis.
  • Undertake five 1:1 coaching sessions to reflect on the topic key learnings and to progress a Business Improvement Project (BIP). Rather than 100% of participants' time being spent on current operational issues, the BIP will motivate you to step back from the business, and spend 20% of your time on a project that will move your business to the ‘next level’.
  • The program provides you with the skillset and confidence to exploit opportunities, embrace change and adapt quickly to the challenges of running your own business in today’s uncertain business environment.

Coaches of the Program

Participants will gain great insights to business leadership from coaches Glenn Taylor and Michelle Chafin, who have a combined 40+ years of experience in program design and facilitation by successfully mentoring and coaching over 1,000 business leaders.

Topics covered

1. Vision 2. Finance 3. Systems 4. People  5. Marketing and Sales
What's the vision for the business and the current constraints? 
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Collecting and counting the money
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Do it once, do it right - safely, to spec and on time
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Finding, recruiting and retaining good staff
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Getting known in the market and doing a good deal
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  • Reason for starting
  • Vision for 10 years
  • Goals for 1, 2, 5 years
  • Drafting the BIP
  • Energy and time management
  • Financial reports
  • Gross margin
  • Driving profitability
  • Cash cycle and management
  • KPIs
  • Systems thinking
  • Systematising
  • Key processes
  • Procedures and forms
  • Errors and improvement
  • Finding and selecting
  • Team integration
  • Paying and rewarding
  • Training and developing
  • Growing and inspiring
  • Image and visibility
  • Project selection
  • Quotes and contracts
  • Customer service
  • Program reflection


Click here to view the course curriculum >


Here's what Allan O'Grady, Managing Director of Global Cabling Solutions, has to say about his experience with Engine Room and their business coaching services and programs (or click here to view):

Why enrol in the NECA Business Essentials Program?

  • To clarify your business goals
  • To improve your profits and cash flow
  • To develop good systems
  • To find and keep good staff
  • To find new customers and increase sales
  • To learn new information, develop new skills, and grow as a successful business owner


Who should enrol?

Business owner(s) and/or senior manager(s) of electrical businesses of any size. 

Program investment

NECA Members

  • Program deposit: $450 + GST - payable upon enrolment (access to training portal is available once deposit is paid)
  • 1st Instalment: $1,500 + GST
  • 2nd Instalment: $1,500 + GST
  • Total Investment: $3,450 + GST

How to enrol

It's time to make the future of your business a priority. Control your business rather than it controlling you!

Once you have completed the online form, we will be in contact to answer any questions you may have and confirm your enrolment.

Hurry - places are limited to only 10 participants.

Any questions?

Contact Jo Ogden, NECA WA Project Manager, at or phone (08) 6241 6100.