NECA Group

News & Views

1st October 2019

Marketing your electrical business

 
 
Your electrical business will have its own unique target market. Some businesses for example may be targeting extremely large corporate entities whereas others will be targeting local suburban homes. There is no denying the fact that the Gen Z and Gen Y are growing up in a time where technology is being exposed and utilised on a day-to-day basis like never before. You need to obtain a strong understanding of what demographical and geographical segment your electrical business is targeting, and then use well planned out marketing tactics to reach your target market in the most effective way possible.
 
Business owners will often ask themselves questions such as “How do I find my target market?” or “I have a great business, but why can’t I make money?” or “How is the best way to reach the people I want to?”
 
Understanding which marketing channels will best reach your intended target market is the best way to start answering these questions and grow your brand.
 
Let’s use Facebook as a case study, which is one of the many social media channels that are currently leading the way with marketing reach. Everyone knows Facebook is booming at the moment and of the 24 million population size in Australia, a staggering 17 million are using Facebook. This statistic alone provides assurance that 75% of Australians can be found on the Facebook social media network.
 
Let’s dig further into Facebook. Of the 17 million current users, 35% are aged between 25-39 and 24% are aged between 40-55.
 
What does this mean?
 
This means that over six million Australians aged between 25-39 are using Facebook and over 10 million Australians aged between 25-55 are using it. Huge numbers! To add further - this group of people aren’t just using it for five minutes a day. The average user of a Facebook account will spend over five hours of their day on Facebook! 
 
Are you trying to sell the services of your electrical business to people within these ages? If the answer is yes and you aren’t using Facebook, you are missing out. But it’s not too late. It’s one thing to be on Facebook, but it’s another to perform well on it.  As more and more awareness is being created about Facebook and the opportunities it provides businesses to develop their brand, the more and more competitive it gets.
 
However if your business is unique, special, different and your target market needs to know about you, then you will jump up the pecking order of your competitors (even if they have been on Facebook for longer). Facebook algorithms will allow content that is creative, useful, exciting, and new to show up in higher percentages of newsfeeds.
 
Facebook is just one of many social media channels which is booming.  It’s important to always keep an eye on internet trends and on app stores, to see what is up-and-coming and what your target market is using.

 
NECAGuard is more than just insurance and is here to support your business. Please don’t hesitate to get in touch with the team.
 
Click here to make an enquiry or Click here to download flyer. 

NECAGuard Representative:
Brett Batson
T: 1800 335 014
 
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What D&M Electrical Communications has to say...
"After achieving a very successful outcome on a claim we lodged against our NECAGuard policy, you really understand how important it is to have your insurance looked after by the right people. We would happily recommend the NECAGuard insurance program and Willis Towers Watson as a broker to get the results you need.
 
Willis Towers Watson perservered with discussions with the insurer, including meetings at the highest levels in London, to ensure a full recovery of our claim achieved. This was a very pleasing end to a very unpleasant event!"